Stefan Gaßner
Visual Identity & Editorial Architecture

I translate architectural rigor into precise visual systems. Rooted in the Ulm School (HfG) and Bauhaus traditions, I specialize in systemic visual identities and high-end monographs for architecture firms and cultural institutions.

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Create – Translate – Contextualize

System & Structure Designing a Visual Identity for Tomorrow’s Architectural Education – Studio Foundations, ETH Zurich

Material & Substance
From Matter to Structure – Wood as a tactile narrative – In collaboration with Florian Aicher et al.

Curation & Decoding
On Writing, Reading, and Designing – The dramaturgy of the monograph: Ed Ruscha / Kunsthaus Bregenz

My work is defined by typographic precision, systemic clarity, and a deep understanding of materiality. Operating from Mexico, I provide a seamless partnership for firms in the US and Europe, delivering senior-level European design standards with full time-zone alignment.

A Global Perspective: My work is a synthesis of European precision and a deep appreciation for regional architectural identities. Each project is informed by a diverse cultural background—from the alpine craftsmanship of Austria and the structured design heritage of Germany and the Netherlands to the urban dynamism of Nice and Mexico City.

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Selected Clients

Museums & Institutions (Selection)
Kunsthaus Bregenz; 59th Venice Biennale; Hauser & Wirth, Zurich; Musée des Arts Contemporains Site du Grand-Hornu, Belgium; Leopold Museum, Vienna; Hermann-Hesse-Höri Museum; Vorarlberg Museum; Museums and Castles of the Euregio Lake Constance (approx. 110 institutions); Vorarlberg State Museum Association (approx. 62 museums). …

Universities & Educational Institutions (Selection)
ETH Zurich – Department of Architecture; ZHAW University of Applied Sciences, Zurich; CIDE (Centro de Investigación y Docencia Económicas), Mexico City; University of Art and Design Linz (Master of Architecture); TU Wien (Master of Architecture); Vorarlberg State Library; Franz-Michael-Felder Archive. …

Publishers (Selection)
DETAIL, Birkhäuser, Buchhandlung Walther König. …

Architecture (Selection)
Atelier Peter Zumthor, Rudolf Wäger, Roland Gnaiger, Vorarlberg Institute of Architecture (VAI). …

Artists (Selection)
Publications and exhibition graphics for: Michael Armitage, Ed Atkins, Matthew Barney, Lothar Baumgarten, Joseph Beuys, Cosima von Bonin, Louise Bourgeois, Candice Breitz, Günter Brus, Berlinde De Bruyckere, Miriam Cahn, Maurizio Cattelan, David Claerbout, Michael Craig-Martin, Tacita Dean, Marcel Duchamp, Maria Eichhorn, Olafur Eliasson, Valie Export, Jan Fabre, Harun Farocki, Peter Fischli, Simon Fujiwara, Theaster Gates, Gilbert & George, Douglas Gordon, Antony Gormley, Damien Hirst, Carsten Höller, Jenny Holzer, Anish Kapoor, William Kentridge, Jeff Koons, Barbara Kruger, Roy Lichtenstein, Gerhard Merz, Joan Mitchell, Otobong Nkanga, Gabriel Orozco, Tony Oursler, Solange Pessoa, Susan Philipsz, Richard Prince, Florian Pumhösl, Yvonne Rainer, Bunny Rogers, Adrián Villar Rojas, Mika Rottenberg, Ed Ruscha, Anri Sala, Markus Schinwald, Thomas Schütte, Richard Serra, Wael Shawky, Cindy Sherman, Roman Signer, Pascale Marthine Tayou, Rosemarie Trockel, Cy Twombly, Danh Võ, Wade Guyton & Kelley Walker, Jeff Wall, Andy Warhol, Lawrence Weiner, Fischli & Weiss, Ai Weiwei, Franz West, Heimo Zobernig, Peter Zumthor, …

selected work (en)

About

Stefan Gaßner (*1972, Lustenau, Austria).
Studied Graphic Design at SFG Ravensburg under Erich Schöls, following the tradition of the Ulm School. Independent graphic designer since 1996. Faculty member at Universidad Anáhuac, Mexico.

I have developed publications and visual systems for clients including Hauser & Wirth, Kunsthaus Bregenz, and the International Society of Typographic Designers (ISTD), London.

Note on Awards The following awards represent early milestones in my career, resulting from submissions made by my project partners at the time. Following these recognitions, I made a conscious decision to step away from design competitions. For me, the success of a project is not measured by a jury’s trophy, but by the long-term satisfaction of my clients and the resonance the work creates with its actual audience. My focus remains entirely on the intrinsic quality and functional impact of the design.

Awards, among others The Most Beautiful Books of Austria (2001, 2006); Gold Medal, Best Book Design from all over the World, Stiftung Buchkunst Leipzig (2006).

Stefan Gaßner Visual Identity & Editorial Architecture

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Selected Clients

selected work (en)

About

Stefan Gaßner
Visual Identity & Editorial Architecture